SYMPHONE OLFACTIVE
GUERLAIN IA
This project is part of an ongoing series of innovation initiatives with Guerlain. The concept was to associate a specific sound with each flower used in the fragrance. To achieve this, we collaborated with IRCAM to translate scents into musical notes.
EXPLORATION
I was particularly involved in the exploration phase during pre-production. Since accessing real flowers was a constraint, we had to consider alternative solutions. I first experimented with generating 3D models from images, and then, to recreate the point cloud effect, I continued my explorations using TouchDesigner.
We first started by drawing the ingredients. Then we processed them in Magnific.ai to enhance their texture. After that, we used Midjourney to give them a point cloud or holographic appearance. The rendered image was then imported into Pixaverse to generate a self-rotation.
The animation was then brought into After Effects, where we used the Trapcode plugin to generate particles around the ingredients. Finally, we moved on to the final compositing phase to create the finished image.